About Us

Jonathan is a consumer focused management consultant and collaborator with over 20 years experience in Consumer Goods and Retail sectors. Jonathan founded Simply Supply Chain in 2006, combining a holistic understanding of the end-to-end supply chain with a fast track application of industry leading tools and techniques. He has expertise in managing the relationships between sales, marketing and supply chain clients to improve on-shelf availability, at lowest end-to-end cost.

Specialties:
-Customer Perception Management (strengthening customer relationships and Advantage Survey results)
-Collaborative Planning, Forecasting and Replenishment (including S&OP)
-Market leader in logistics benchmarking for transport, warehousing and customer service cost-effectiveness
-Outsourcing, tendering and contract negotiation
-Network modelling and supply chain management optimisation
-Organisation transformation and change management (including Procure to Pay and Order To Cash) 

Jonathan also Chairs the Drop and Drive Claims Workgroup and the Customer Supply Group and is valued for his pioneering approach to improvements within the industry. You will often find him featured in The Grocer articles and a promoter of GSCOP.

Blog & Articles

Membership Workgroups

Sarah is a CIM qualified marketer with 12 years experience working in busy marketing teams. Specifically she has worked within process improvement and learning development consultancies writing engaging content for campaigns, social media, websites, blogs, case studies, whitepapers, press releases and award submissions. At Simply Supply Chain, Sarah supports all marketing and PR activity along with the running of the membership groups and events. 

Interested in our best practice membership groups? Click here to find out more

Sally has over 30 years proven track record in logistics operating within a major FMCG organisation developing key strategies and delivering transformation projects with a recent focus on the delivery of the sustainable transport agenda.

She has considerable experience designing and delivering viable transport management solutions including introducing the opportunity for Rail freight.

Sally is a change leader who is passionate about building effective and collaborative teams across partnerships to deliver against the strategic narrative.

Richard has over 20 years’ experience within the grocery sector, supporting global FMCG brands to entrepreneurial start-ups. His experience spans right across the customer journey, working with data to extract actionable insights to drive forecasting accuracy, service improvements and executing brand strategy around new product development – opening up channels and markets that were difficult to crack and advising on business growth plans. Richard has also previously worked on projects, changing and implementing new process as a result of the changes created by Brexit.

Richard’s skills lie in his ability to not only decipher vast amounts of data but to work collaboratively with a team to ensure robust supply chain optimisation and delivery of an exceptional customer service.

Richard currently supports Simply Supply Chain with workgroup projects around forecasting and promotions best practice, Good Received Not Invoiced and is also pivotal in our partnership with Amazon to help improve the current good receipting process.

Nick, CEO of Incept, has extensive domain expertise in optimising “End to End” (E2E) supply chains, from raw materials to recycling, working with fortune 500 clients in multi-actor collaborations, developing value network methodology, processes, analytics and strategies, delivering innovative network cost optimisation.

Having contributed to the early development of category management, subsequent work with the IGD on product cost & profit modelling standards, led to becoming lead consultant to the ECR Europe profit impact task force, creating and implementing ground-breaking industry standards for E2E cost collaboration with Ahold, P&G, Tesco, Unilever, Metro, Coca-Cola & Carrefour etc.

Since then, he contributed to the establishment of CO₂e standard metrics with DEFRA & ADEME, created models for the Physical Internet, and recently led the AiEVO project, building and testing leading edge applications for Ai driven digital E2E Network Value Optimisation (eNVO).

Using the eNVO tools in the AiEVO project proved suppliers and retailers could identify E2E opportunities to reduce cost and waste by 15-30%, within existing operating parameters as well as tracking CO2e consumption and packaging waste at SKU case level.

Incept and Simply Supply Chain recently created a joint venture to further develop and implement the eNVO modelling tools within collaborative industry groups.

Nick has published research papers with Heriot Watt, Westminster, Georgia tech and Cranfield Universities, authored UK freight & transport CO2e reports for the CILT and Independent Transport Commission, developed GHG methodology with ADEME & DEFRA, been recognised as a Physical Internet Pioneer and is active in many industry groups.

Melissa recently graduated from the University of Cambridge and has joined Simply Supply Chain as our Supply Chain Analyst and Marketing Assistant supporting both membership and consultancy projects. Melissa’s eye for detail and analytical capability increases our ability to research key topics and develop market insights. She has also accumulated diverse marketing and design experience, producing graphics and writing copy for websites, social media, articles and proposals. 

Mark Rowbotham specialises in International Trade, Customs and Excise Issues, working in both the Government and Commercial sectors. He deals primarily with Risk Management, Compliance, Control and Procedural issues in Customs, Excise, International Logistics and Supply Chain matters. He is also a specialist in Customs and Excise Compliance, Export Controls, Offshore Logistics and Controls and has supported many Food and Drinks companies, most recently in the run-up to Brexit.​

​He has operational experience as an Import & Export Landing Control Officer in HM Customs & Excise, responsible for Import and Export Controls over Multimodal and Maritime Freight traffic into and out of UK Ports, including excise issues. Also, Airport Cargo Customs controls, dealing with import and export freight shipments landed through several UK airports.  ​

As a Customs & Sea Freight Operations Analyst for Nippon Express he was largely responsible for setting up a new branch of the company at the Port of Felixstowe, before supporting a range of contract assignments designing and implementing sea freight operations manuals and systems, including Leyland-DAF Vehicles near Preston, Lancashire.  ​

​He has also written extensively on the subjects of Logistics and Economics, Customs, VAT, Export Controls, Maritime and International Supply Chain Compliance issues for a wide variety of publications, including International Trade, Logistics and Shipping Magazines, and Journals for the University of Cranfield and Glasgow

Richard blends a rare combination of in-depth, practical operational understanding of transport and warehouse operations, with a passion for specifying, developing and configuring the complex systems required to support them. In addition to his strong analytical skills, supporting operations, planning, modelling and strategy projects in major logistics service providers, retailers and manufacturers across Europe, he has more recent experience designing and configuring fully automated warehouse systems and transport planning systems. 
His experience includes the FMCG; Retail; Automotive; Industrial sectors

Gavin is an experienced and versatile Supply Chain and Logistics consultant with over 20 years’ experience. Gavin leverages his extensive experience in 3PL business development and operations with 10+ years of consultancy experience, with clients ranging from medium sized companies to global corporations including retailers, CPG and industrial manufacturers, wholesalers and 3PL service providers. His strengths focus on Distribution Network Strategy, DC/Warehouse Design and Optimisation (including automation), Inventory Optimisation and Automation, including systems specification, selection and implementation.

Gavin has worked on projects for organisations such as:

Premier Foods

Nestle

Coca Cola HBC

KP Snacks

Avara Foods (Faccenda / Cargill JV)

Pukka Herbs

Plzensky Prazdroj

Greene King

Molson Coors

Sainsbury’s

ASDA

Nisa

Co-op

Tim is a strategic and operational supply chain consultant with over 30 years’ experience in developing and optimising global and regional supply chain networks and logistics operations. His core areas of expertise skills are Logistics Strategy Development and Operational Review, Analysis and Improvements, Supply Chain and Logistics Network Modelling and Strategic Design, Business Case Development, Stakeholder Engagement. His sector experience includes Retail, General Manufacturing, Third Party Logistics and Distribution, Automotive, Food Production, Technology, and Life Sciences having supported clients across the UK, Europe and USA.

Craig combines his diverse operations, planning, modelling and strategy experience in major logistics service providers across Europe, with a practical application of best practice implementation through 10+ years of consultancy.  His experience includes the FMCG; Retail; Automotive; Industrial sectors. Craig’s key areas of expertise are in transport optimisation, supply chain network strategy design, warehouse design and performance improvement.

Mike has over 30 years’ experience in Supply Chain and Logistics covering all aspects of Materials and Inventory Management, Procurement, UK & European Logistics, Supply Chain Optimisation and Quality Management. His area of expertise lies in supply chain transformation, applying Lean Principles, with many end-to-end supply chain projects within the FMCG, Aerospace, Technology and Industrial sectors. His expertise applies to supply and demand planning, inventory management, vendor management, inbound/outbound logistics and the associated enabling systems. He is an expert in the application of one-piece flow in manufacturing and distribution environments, implementing ERP and WMS systems to enable the elimination/ automation of activities to drive operational efficiency and effectiveness.

Mike has worked on projects scuh as:

Johnson & Johnson

Del Monte Foods

Campbells Foods

Fox’s Biscuits

Heinz

Acco Eastlight

SmithKline Beecham

Akzo Chemicals

Raymarine (UK and USA)

IBP Group (UK & Poland)

Resident vizsla in charge of fur-sonnel.

Resident dachshund in charge, chief of team morale.